About Mindy Hamlin
Mindy launched Hamlin Communications in 2016 to assist mission-driven organizations communicate strategically with their most important audiences, anticipate and respond to crises, and engage consistently on social media.
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Today, Mindy provides communications counsel and services to airports, government agencies, nonprofit organizations and small businesses, developing key messages that support their goals and executing strategies ranging from media relations and social media to public engagement and crisis communications.
Public Engagement
Drawing on her years of experience leading Raleigh-Durham International Airport's public engagement efforts as the director of community relations and community affairs, Mindy leads public information campaigns for major capital improvement projects. For Chapel Hill Transit's North-South Bus Rapid Transit project, Mindy developed audience-driven key messages, led media and government relations strategies and wrote content for print, social and digital channels. View here.
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Content Development
At the core of all communications is story telling. For her clients, Mindy develops content that is engaging and action-driven for blogs, e-newsletters, website content, social media, presentations, annual reports and more. In her recent role as deputy director, communications for the North Carolina State Education Assistance Authority, Mindy wrote and executed a campaign that focused on educating students and families on how to pay for college. View here.
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Crisis Communications and Reputation Management
Over the years, Mindy has built a reputation as an expert in crisis communications. She has created crisis communications plans for airports around the world. She has also counseled executives and firms on crisis issues related to employee misconduct, negative social media campaigns, employee layoffs and customer service disruptions.
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Media Relations and Training
Mindy has conducted hundreds of interviews with local, trade, national and international media. She has successfully placed stories for airports, nonprofit organizations, local governments and more. Using on-camera exercises, Mindy also teaches executives and managers how to tell their story and to stay on message during any interview or crisis situation.
Mindy has also written extensively for Airport Improvement Magazine and the tech-driven site WRAL TechWire.