Portfolio for Mindy Hamlin
When COVID-19 forced the non-profit Housing for New Hope to re-imagine one of its major fundraisers as a virtual event, Mindy Hamlin drove donations through strategic media outreach.
Here, one of the region's leading news channels interviews a client who, through her story, illustrates how the organization helps those experiencing homelessness find housing. The story increased activity on the site and drove donations weeks after the event.
RDU T2 Video
At Raleigh-Durham International Airport, Mindy Hamlin executed a multi-year communications program to promote the airport's $1B terminal development project.
When the project was completed, Mindy wrote the script and led the art direction for a video that communicated the driving message behind the campaign: the project was reflective of and for the region.
Writing and Design
Mindy launched Housing for New Hope's first
e-newsletter. She researched, wrote and designed the newsletter and distributed it to the organization's 3,000 subscribers through MailChimp.
As part of the North Carolina Biotechnology's efforts to recruit new companies to North Carolina, Mindy researched and wrote the content for flyers focusing on N.C.'s incentives for new companies, as well as the state's infrastructure to support company growth.
Social Media Content
To support Housing for New Hope's ongoing fundraising efforts, Mindy launched a social media campaign for Giving Tuesday and designed
e-postcards to promote ongoing fundraising efforts. These postcards were used on Instagram and Facebook and distributed through MailChimp.
As a member of the public involvement team for the Town of Chapel's North-South Bus Rapid Transit project, Mindy led all message development, public relations, government relations and media outreach. She wrote the content for this flyer, which was posted to the project website and handed out at all public workshops. View here.
When Fresno International Airport wanted to hold a press conference during the pandemic, Mindy developed messaging that focused on the economic benefits of the project. She rewrote the airport's original release to focus on this key message, which was the main headline in all news coverage of the event. View here.
While the director of communications and community affairs at Raleigh-Durham International Airport, Mindy led the art direction and wrote the content for a brochure highlighting the opening of the airport's new $1B terminal. View here.
Branding & Social Media
For more than 30 years, the non-profit Housing for New Hope has been finding housing for those in Durham experiencing homelessness. However, not many people knew about the organization. To grow the organization's visibility, Mindy created a branding and messaging program that is used across channels.
This program included an Instagram campaign, designed by Mindy, highlighting move-ins each week.
Preparing for Crisis
When the Saint Lucia Air and Ports Authority wanted to train its executive team to act as Port spokesmen, it turned to Hamlin Communications.
Mindy led a hands-on training that focused on the development of persuasive key messages and talking points. The training included a crisis news conference on camera that provided all participants the chance to practice and hone their interview skills.
Crisis Communication and Content Development
One of Mindy's contributed articles to Ragan Daily outlines ten steps organizations can take if they do not have a written, formalized crisis plan in place. The article originally appeared on Mindy's blog before appearing on the respected public relations website.
When Raleigh-Durham International Airport launched its master plan program, Vision2040, a local cycling group began a grassroots campaign against the airport and the plan.
While RDU was given the opportunity to present its side in media reports about the cyclists' campaign, as the director of communications Mindy decided the airport needed a more thorough response. The result is the following blog, which Mindy wrote, to explain fully the airport's position