Portfolio.
Engaging the Public
As a member of the public involvement team for the Town of Chapel's North-South Bus Rapid Transit project, Mindy Hamlin led all message development, public relations, government relations, media outreach.
Mindy led the development of the project logo, wrote content for the website, handouts and presentations and led hands-on activities and town halls and public workshops.
Building Media Relations
When COVID-19 forced the non-profit Housing for New Hope to re-imagine one of its major fundraisers as a virtual event, Mindy Hamlin drove donations through strategic media outreach.
Here, one of the region's leading news channels interviews one of the organization's clients who, through her story, illustrated how the organization helps those facing homelessness find housing. The story increased activity on the site and drove donations weeks after the event.
Telling the Story through Video
Preparing for Crisis
At Raleigh-Durham International Airport, Mindy Hamlin executed a multi-year communications program to promote the airport's $1B terminal development project.
When the project was completed, Mindy wrote the script and led the art direction for a video that communicated the driving message behind the campaign: the project was reflective of and for the region.
When the Saint Lucia Air and Ports Authority wanted to train its executive team to act as Port spokesmen, it turned to Hamlin Communications.
Mindy Hamlin led a hands-on training that focused on the development of persuasive key messages and talking points. The training included a crisis news conference on camera that provided all participants the opportunity to practice and
critique their interview skills.
Non-Profit Branding & Communications
For more than 30 years, the non-profit Housing for New Hope has been finding housing for those in Durham experiencing homelessness. However, not many people knew about the organization. To grow the organization's visibility, Mindy Hamlin created a branding and messaging program that is used across channels.
This program included an Instagram campaign, designed by Mindy, highlighting move-ins each week. Mindy also launched the organization's first e-newsletter, designing and writing content for each issue.