Mindy HamlinJan 23 minHow to Write a Communication Plan to Support Organizational Goals and Activate Your AudiencesThere are two ways to write a communication plan. The first is to create it on the fly and hope it works. The second is to develop an...
Mindy HamlinOct 27, 20234 min10 tips for the crisis spokespersonWhen a crisis hits, one of the first things an organization must do is identify the spokesperson. Who will your spokesperson in a crisis...
Mindy HamlinOct 16, 20233 minBack to Basics: Five Steps to Effective Key MessagesWith so many amazing tools to reach stakeholders, companies often skip over the strategic communications planning phase in a rush to grow...
Mindy HamlinJun 14, 20235 minLearning from Others Lesson 2: Chris Licht and PR Lessons for New CEOsIn this post, we learn from the PR mistakes Chris Licht and CNN made when Licht was hired as the new CEO. First rule, engage employees.