You can watch the news, read a newspaper, or a political or celebrity blog every day and learn how NOT to respond to a crisis. I am not...

Update 5/31/2023: Yesterday, NEDA faced a new issue related to its Tessa chatbot. NEDA responded, but I am sure they would like a redo....

Don't wait until a crisis hits to start telling your story Often, by the time clients contact me, they are in the midst of a crisis. A...